Globalization, technology advances and pandemic incident that happened these past few months made us realize there is nothing would remain the same in this world and like how living creature in general, we naturally adapt to keep on living. Especially as people who depend their lives on their business, we should try harder so our business will survive. The pandemic strikes us by showing us the reality that if we depend our offline marketing will kill us day by day.
Branding in the digital world is not hard if you know the tricks well. Having a website is one of the prime players that you should dig deeper in introducing and marketing your business. Trying to build a business without website is wasting your business the chance to grow and evolve. Keep reading this page and let us tell you how and why you need website to build your business.
1. Website is the center of your company’s online presence.
You can use the social media or e-commerce network to market your product. But social media and e-commerce network have their own limitations. The limitation comes from their feature and behaviors of the customers. By making website as the main marketing platform, you can be whatever you want without adjusting to the existed limitation. If you can set your own content and features, why bother adjusting then? You can also reach out to more people and who knows which one of them is your potential customers.
Do we say social media and e-commerce network is useless? Absolutely not. The collaboration of your website, social media and e-commerce is what online marketing is. As the backbone of your online presence, every type of communication, piece of content, or advertisement that you put online will drive the consumer back to your website.
Also read: How to maximally advertise your business
2. Your Website Establish Your Credibility
The more satisfied customer you have, the more you receive positive reviews and mouth to mouth promotion. A business that have their own official website presents positive impressions of your seriousness in building a business. You also look more successful and progressive, both from your services and performance quality.
Having a well-designed, informative and consistent website also helps you strengthening the brand and characteristic of your business. It doesn’t matter either your business is small, or you’ve just taken your first steps, We at Supercharge Interactive is ready to guide and support you building a professional website for your business.
3. Website makes your business always open and ready to serve, 24/7!
This thing seems trivial, whereas is the most profitable one. Business defines as our relationship with customer. To build a small business, the least thing you provide is a ready-to-serve and knowledgeable salesperson. The use of physical location and salesperson certainly has time limit per day. With website, this working hour limitation will be removed. Your potential customer can see and visit your business anytime they want, there is no need to mind the working hour. The information and features that you put in your website, certainly ready to replace those salespersons in order to satisfy your potential customer’s curiosity.
Imagine your potential customer that comes home from a long day work and is getting ready to rest, suddenly remember they ought to buy something from you, and in this hour your physical store might be closed already and wait until tomorrow is not possible, all they need to do is just tapping their gadget and visiting your website. From your website, they can check around what you offer, concept of your product, variants that might suit them, your contacts or even your physical address to visit. In short, having a business online is like 7-eleven store combines with, a free 24/7 knowledgeable salesperson standing there waiting for customer.
4. 93% Buying Decisions Comes from Search Engine
Yes, what you read is right and I know we can relate. The potential customer usually loves to do some researching on their favorite search engine before purchasing. They research the price to make sure their wish list still fits the budget, choose material and variant, and determine which one comes with the best deal (include discounts, voucher, shipping fee) for them. Without website, this opportunity of introducing your product get reduced until 93%. That means, you could only sell to 7% of your true potential market. It will be a waste if you didn’t solve this soon.
5. Beating your competitors online through use of modern SEO tactics
Nowadays many entrepreneurs use internet to expand their business. So, the one who doesn’t use internet well will go broke somehow. But using an internet without a tactic is useless. You must have good tactic to beat your competitors. Through modern SEO tactics like content creation or social media marketing, you can stay on top of competition and attract more customers to your business. But you must take into consideration about the cost, because without a good SEO, your site may fail badly. In the opposite, the investment or expenses that done by a good SEO will give your company a good return. Many businesses fail because the lack of SEO tactics, and some become top positioning because a good SEO.
6. Using website to increase traffic and expose yourself abroad
Internet is an unlimited universe. It provides a potency for you to market over the world by using an online store. Before the internet existed, opening a store in a strategic place is a must because it can attract more people. Meanwhile, store in a strategic place is expensive enough and not every beginner in business can afford it. Using internet can be an advantage for everyone because you can reach someone you never know, and the buyer don’t have to set their own foot into your store.
Building website for your business gives you opportunity to see potential customers from abroad. You can increase traffic and expose your store to the whole world, so your store become visible to everyone. You can use the SEO tactics to boost your potential customer so your online store will not in vain. Minimum impact that we could expect is your business got recognized by potential customers from your country’s regional area.
7. Your competitors are already online
Your business can’t make progress if you stuck with the old ideas, so does the competitors. Check on your favorite search engine and how your competitor’s doing in this digital era. I bet, no matter what your kind of business, two or three of your competitors already exposed themselves through website. If you insist in depending only with the offline business, your competitors will beat you sooner or later. Not only having website, you also must make an attractive and a good website in terms of design, load time, search engine optimization, etc. That can make your website more attractive than your competitors.
8. Strictly operating on a social media platform is unwise
Maybe you think that using social media is enough to promote your business, so you don’t bother to use another platform. Social media that often used are Facebook and Instagram. Using social media as a platform to boost the exposure is good, but you must use another platform to maximize your promotion and got other alternative if someday your social media is broken. Social media like Facebook and Instagram have their own regulation and if you broke the rules, your account will be suspended temporary or permanent. If that thing happens, you will lose all your effort and you must start from zero again. Another thing that can happen is your account is hacked and the hacker use your account to do something bad and it will ruin your reputation. Using a social media is good for business, but it will be better if you connect it with your website. You will be steadier, and you can control your online platform better.
9. Having a good testimonial and become your portfolio in the future
People can trust and buy your products by only look at the positive testimonial in your website, you can use the testimonial as a tool to attract more customer because people tend to believe what people are saying. But to get the positive testimonial, you should make your customer satisfied and don’t disappoint them. If you ruin their faith on you, you will lose many things in the future.
10. Connect to your customers
In this globalization era, people not only value the product, but also the service after purchasing a product. People will see your effort to connect to your customers and give your best effort to satisfy them. This is how website can make you are still connected even after their purchase. Not only that, you can also use the chat box feature and social media to give chance to your customers to ask about the product’s detail before purchasing it. Maybe people want to ask you about the detail of the shape, the size, the color before deciding to buy it. This can be used to talk to your customer and connect to them. Sometimes people feel comfortable in a certain brand not because of the product is outstanding, but because the services that given by the company and how the company keep trying to contact their customers friendly.
11. Use Google Analytics to look for your customer’s favorite
Google Analytics is so useful for you if you want to see what people is looking for. By using Google Analytics, you can see which pages they visit, how long they stay there, and what they click on.
You can’t track individual people, but you can track them as a group, and this gives you extremely valuable insights about is your website doing well and which part of your website that might need improvement. Perhaps the most valuable thing tracking analytics provides is the feedback about your messaging and delivery. With an inside view of how people are interacting with your website, you can make changes that produce serious results. If you still don’t track your website visitors yet, you are missing out on information your competition has and that makes them one step ahead compares to you. Don’t let that happen.
If you’re just getting started and still confused how you should build website for your business, here we introduce you One Page Business Website (1PBW). It’s a clear-and-simple type of website that will suit your new business. Sign up for newsletter or follow SI-Insight on social media for more detailed explanation on what is 1PBW and why it suits for small business and beginner
What could be even better? We are going to run free give away contest for One Page Business Website soon in July, do watch out for next update. Stay awesome and see you!