With so many marketters out there pushing the Search Campaign and the Display Campaign did they help you to save money? Or did they show you how to make every budget worth (not by the number of click or impression)? Or did they tell you that these is this thing called invaild clicks or fraud clicks? This might give you some shock because these fraud clicks can be very hard to detect even if you are the platform owners. There are too many ways of fraud clicks to be mention. Here is some thing we experiece on fraud clicks, the barrer of getting back some money but failed and we got solutions to counter it. We also make these solutions available for you.
Here enjoy watching is video on Filtering invalid clicks in Google Ads
Real Fact & In-Depth Calculation
This is a real running campaign, and those invalid click / rate listed are what G recognises invalid in their system / platform.
Imagine the 114 invalid clicks (4.16%) is calulated at Average Cost of S$2.57 per clicks that will be S$292+ but the reality is most invaild click cost more than the Average Cost. So in realitly it should be more than S$292+ wasted on invaild clicks. This refund doesn't goes back to you but refund as credits to deduct your next payment.
Recently, we have been using this tool (3rd party application) to in-depth study of our Google Campaign is doing, for just 4 weeks in April 2020 we have around 13 invalid clicks (4 access via geolocation from US, China & Malaysia (our campaign are set to target Singapore only), 3 using VPN & 7 excessive clicks from single location / device) but G only caught and recognises only 6 in their system). We did raise these evidence to G but was rejected because of their privacy and we are using 3rd party applications blah blah blah... put it simple it is very difficult to get claims even if you have in-depth evidences like IP, Device ID, video of screen movement capture and etc. Their engineers and representative give tonnes of BS on how many ways people connecting to the internet and added more steps are need to do in their platform to test for another kind of results (but hello... we are targeting Singapore only why is US, Malaysia and China IPs in the results, and why China have Google Search Access That shows ads??).
Note: this results were tested during Covid-19, the normal impression and clicks are much higher before Covid-19 period.
So the only best way to avoid wasting tons of resources on G arguing about those invaild clicks that they don't recognised it, we choose other methods which give us more leverage on the budget spending. Imagine the budget was set to create 10 leads but 3 to 5 was taken by these invaild clicks made by people who don't need your product / service repeatedly tapping your ads or your competitors trying to dry up your budget or bots programmed to hit on all your ads.
This tools we use, it is capable of
- knowing who the ad clicker or tapper is. Like if this is a bot, a competitor or hater or genuine customer.
- knowing where they are coming from even they are using a VPN connection
- knowing whether they belongs to group of commercial trouble makers because they work with click fraud agencies in the most active countries.
> with all these mention, the application can stop these nonsense being started right before you are charged for invaild / fraud clicks.
> with all these mention, the application can make your ads shown to those who really most likely need your product & services or, make your ads serve to 1 ads per real person who really need it!
There are 3 solutions for this service.
1. Google Ads Fraud Click Detection : Managed Account - We will manage your fraud clicks account with the following service to register, install, configure and report to you every month (1 year package, renewalable). Click here to learn more about this service and get in touch with us with our online form on this page.
2. Google Ad Faud Click Detection : Setup Account - We will only help you to register & install. For configuration and reports the application provider will assist you further but in anytime if you need help we are able to help you (some assistant requires man-hours so it is chargeable).
3. Google Ad Fraud Click Detection : Self Services Account - This is for those who know programming code, also knows everything you read and understand this service we are providing. You can click on the banner link show on the page and DIY yourself. Same thing in anytime if you need help we are able to help you (some assistant requires man-hours so it is chargeable).
You also might be interested that if we can help you save more of your money on Google Ads here, it is also telling you that we can also help you run your Google Ads campaign more efficiently with this advance too in place. Click here to read more about Google Ads Services, and we can discuss futher about your Google Ads Account Today.
Credit: Image by Pete Linforth from Pixabay | Gif is from Giphy